The Marketing Post

IPL comparing with the world's best sports brands

 zyakaira notes: it's here NFL (Superbowl ) $4.5 billion, IPL $1.6 billion Watch out for edition 3 of the IPL! and I'm still backing the New York Giants and i'd be finding out on my own and publishing it in a year on this and Wimbledon and Olympics

  

 The NFL is the world's strongest sports brand according to Sports Pro Magazine. The National Football League, not surprisingly, is valued at a whopping $4.5 billion. That's a little more than Major League Baseball, about double the value of the NBA, but still probably less than Larry King's per show kitty.

 In Sports Pro's recent "most valuable brands survey", the Indian Premier League (IPL) cricket competition amazingly featured amongst the biggest brands too. Despite being only two years old, the IPL is valued at US$1.6 billion, or just under the cost of Mr. King's monthly hairdressing bill. That's when you know you've made it folks.

 via The Sports Brand Review - News - NFL is the world's biggest sports brand.

Filed under: Branding citi field Cricket Daredevils Deccan Chargers Dhoni HSBC IBM IPL IPL2 Kingfisher KKR Marketing mets MSD New Markets Royal Challengers Shahrukh Khan Sports SRK Superbowl Wimbledon
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