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Facebook vs Twitter series 13/800: What about Digital Books? Can Kindle be about social collaboration?

 I know what you all are thinking. Why suddenly a Kindle in Facebook vs Twitter wars? What about the Friendfeed and the dozen social networks to be branded me too! Where do they come in? Well, to me Kindle comes first because Amazon is a phenomenon on my personal list of Enterprise greats and the other start ups have still got something to prove in terms of viability. Not that the risk is any lesser for a Myspace or a Kindle but My space going down would be a turning point people would remember like AOL, eBay and the others who have had a not so easy time since they set up on the web and who have never graduated to the real Web 2.0 or near real time social collaboration. Amazon and Kindle however have that potential ( may be they will also drop out later like Starbucks) and they can handle innovation and complex consumer minds with a relative ease that would be critical.
 
Long back, during the days of Patricia Seybold's customers.com and Guy Hagel's 'Net Worth' we saw an expostulation of the success determining parameters of the new invisible continent by Kenichi Ohmae ( let's face it, the guy was an other world icon but still made it as a strategist on the new web). What the Invisible Continent described in great detail was an Infomediary - An organization or 'Trust agent' that would broker all business transactions on the web because they would be entrusted with the Customers foibles and deep seated choices that would make the best buying decision and robust sales. Amazon and Kindle are the perfect intermediaries for such digital transactions like iPhone and iPod have been for music albeit non collaboratively till now.
 
I think the new web needs Kindle and amazon to ramp up the offering in tune with customers, learning the nuances along with the customer as they go along this adventure. For amazon to continue with its 50% market share of the World's Book Sales has been relatively easy when compared with the others and a vital part of that has been the enriched customer experience which is really beautifully collaborative and store front'ish at the same time. It also highlights the other essential for social collaboration which Facebook and Twitter seem to make light of, ad that is the reading habit. For any transaction on the new web, one has to be a voracious reader to navigate the choices, discuss with friends, colleagues and competitors online and make instant decisions that are almost always right.
 
Kindle could easily include Video, Audio and twitter / friendfeed messaging on the device along with maps and the books to replace other devices you need to carry arund today for a complete mobile experience. I think that's the way it's going to go too.
Filed under: Amazon Facebook Kindle SMM SMO Social Media social media marketing Twitter

Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Filed under: Advantages Facebook Facebook Twitter zyaada zyakaira networking SMM SMO Social Media social media marketing Twitter Web 2.0 zyaada zyakaira
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